Forget the Internet. Retro-electro rock band Freezepop has found a new avenue that seems to be working in getting their music out to the public: video games.

Freezepop will perform a special Valentine's Day show at 6:30 p.m. Thursday at The Spec on Millikin University's campus. Macrophonic, Super Fun Yeah Yeah Rocketship, Femme Fatality and Boy in Static are the opening acts.

The video game reaction is noticeable to Freezepop lead vocalist Liz Enthusiasm.

"It's the biggest exposure we've gotten," she said in a phone interview. "We definitely see it in our shows with bigger crowds."

Enthusiasm recalls being approached at shows to autograph Guitar Hero games, controllers and even PlayStations. "It's great exposure for a band like us," she said.

The band is made up of synthesizers and programmers, no guitar, yet the band's music have been featured on the popular rock guitar simulation video games of Rock Band, with its song "Brain Power," and Guitar Hero II, with its latest released track, "Less Talk More Rokk." The band also has a song on the game Dance Dance Revolution.

With the video games having multi-generational appeal, Enthusiasm said, "Parents approach us and say, 'My toddler really loves your music.' It's pretty cool."

"Future Future Future Perfect," the band's third album, was released in September and has created much confusion with fans over the meaning of the title.

"Its split down the middle of people who don't get it," Enthusiasm said. "In our minds it makes perfect sense with progression with this third album," especially in sound range, as the band brought in more instruments.

She added the band also is a fan of alliteration and felt the album title was "kind of funny and appropriate."

A similar thought they gave to each of their band's monikers - Enthusiasm, the Duke of Pannekoeken (producer and programmer) and Sean Drinkwater (synthesizers and programmer).

"In the beginning, we wanted it to be a little goofy," she said, "so we came up with a list of names, and I somehow ended up with Enthusiasm.

"We try to keep a balance with pop. We balance goofy with seriousness."

The band, formed in Boston in 1999, has toured most of the United States, as well as the United Kingdom, Europe, Turkey and Scandinavia. When in Turkey, the band was ecstatic to find the people there singing their synth-pop songs.

"Turkey was a big surprise," Enthusiasm said. "I didn't think people knew us over there."

Freezepop will tour on and off for the next couple of months, promoting its album. The musicians also have started writing a couple of new songs for their next album. At some point, Enthusiasm said, they'll be ready to "start the whole process all over again," all the while focused on pleasing their fans.

"We try to make our shows fun. We know there are electronic bands that just stand behind a keyboard and play," she said. "We don't do that. We feed on energy."

WHAT: Freezepop, with opening acts Macrophonic, Super Fun Yeah Yeah Rocketship, Femme Fatality and Boy in Static.

WHEN: 6:30 p.m. Thursday, Feb. 14.

WHERE: The Spec, 1099 W. Wood St.

TICKETS: $8 in advance, $10 the day of the show; for tickets, go to www.myspace.com/millikinconcerts. The event is free to Millikin University students.

ON THE WEB: www.freezepop.com.

Alicia Spates can be reached at aspates@herald-review.com or 421-6986.