DECATUR - Glenda Williamson of Glenda Williamson Realty in
Decatur was among the select few to attend the recent
Charfen Institute's Q4 Business Summit.
Williamson met with other real estate professionals to discuss
how to maximize their grown in the industry and leverage leadership
more effectively in the coming year.
Topics discussed during the Q4 Business Summit
included effectively tracking metrics, setting growth-oriented
goals and building stronger teams.
"The difference between real estate businesses that survive and
those that don't is effective planning," Williamson said. "If
you're not focusing on strategies for growing your business,
you will struggle in today's market.
"We want to ensure that our organization is equipped to grow and
succeed in the years to come."
The contribution of real estate businesses to our economy is
more than substantial.
They represent 10 percent of the Unites States' total economy,
with most qualifying as small businesses.
Only half of all small businesses in the United States last
beyond five years, and after 10 years, 70 percent fail, according
to the Small Business Administration.
Of all employer firms in the United States, 99.6 percent will
never reach $10 million in revenue.
"The market it getting more competitive each and every day,"
Williamson said.
"It's critical that real estate brokers and agents understand
the concepts, such as tracking metrics, that apply to our
businesses specifically and put those concepts into action. You
have to be sure you're building momentum in the right
direction."
During the Q4 Business Summit, Williamson and other real estate
professionals focused on universal principles that help guild a
business toward growth, including determining company vision and
culture.
"When it comes to principles you should run your business by,"
Williamson added, "we discovered some fantastic solutions for the
coming year, as well as plans and strategies for implementing
these principles. Collaborating with such a high-caliber group
of people was incredibly insightful. We all came away with a better
sense of how to make our businesses thrive in 2012."
The Q4 Business Summit was conducted by Alex Charfen, CEO and
co-founder of the Charfen Institute, a think tank for small
business solutions.
